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Foundational Marketing Pieces for Medical Practices (Med Practice Made Perfect - Episode 06)

The online presence of healthcare practices presents distinct challenges that administrators must navigate, setting it apart from other industries.

In this insightful episode, Tom’s guest Claire Carlo highlights the significance of establishing a strong foundation for effective healthcare marketing.



Key elements, such as a mobile-optimized website and readily accessible transactional details like contact information and appointment scheduling, are fundamental to success. However, Claire stresses that these foundational components must not stand alone. For example, healthcare websites must be optimized for search engines and mobile devices to ensure their efforts bear fruit. 

Claire delves into strategies for managing a healthcare practice's reputation and addresses the complexities of handling both positive and negative reviews across various social media platforms. These insights provide valuable guidance on maintaining a positive online image, a critical aspect in today's digital landscape. Claire's insights offer a holistic approach to maintaining a positive and influential online image for healthcare practices in an ever-evolving marketing world.

For more content like this, subscribe to Med Practice Made Perfect on YouTube, Spotify, Apple, or Google Podcasts.

About Tom Maher

As President and CEO of a growing organization in a complex industry, Tom Maher focuses on people: Practicefirst employees and clients. “You can’t have one without the other, and Practicefirst is successful because we take care of both.” He oversees a diverse and talented team of experienced professionals; whose collective mission is to maximize the value of their clients’ medical practices, so they can focus on the health and well-being of their patients.

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About Claire Carlo

Claire Carlo, MBA, is President at The Reds Group. Claire's experience includes senior leadership positions in strategic marketing and communication for healthcare and educational institutions throughout the United States; being a partner in an entrepreneurial physician management firm with multiple service lines; and helping to position and launch a robust commercial real estate development firm.

An experienced leader, manager, educator and public speaker, Claire has earned numerous awards for the work of her teams. She believes in the importance and power of words, she has an artful eye and she likes to work with creative and kind people.

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